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SXSW 2011: 9 Sessions to Check Out on Mobile

March 10, 2011

Are you headed to South by Southwest (SXSW)?  If so, you’re probably like me, trying to figure out where to spend your time in the mass of activity at the increasingly growing event. Whether you’re a larger retailer or a small online business trying to map out your mobile strategy, there’s lots to check out at the event.  There are several sessions and other events on mobile, but here are a few you should check out:

Kiosks, Mobile and the Evolving Retail Experience

A very interesting discussion on how innovations in multichannel– from kiosks to mobile devices to digital vending machines is changing the shopping experience.

Social Shopping-The Future of Selling Stuff Online

Learn how to take advantage of the social web to drive sales, connect with your target community, and build a loyal following.

Mobile Payments: My Smartphone Just Bought My Beer!

This session will focus on how technology and the industry are moving forward to make sure consumers will use their mobile devices for in-store and online purchases.

Inclusive Mobility- Making Mobile Apps Accessible

A session focused on making the mobile web and mobile native apps accessible for all audiences- something online retailers should consider to reach all audiences.

Building Native Apps Across Platforms

Targeted at developers, this session looks at an alternative approach to developing native apps for iPhone and iPad devices.

Designing a Seamless Web to Mobile Experience

This session will examine how companies can design a seamless experience from traditional web to mobile devices, which helps drive mobile commerce.

Social Location Marketing

Location based services are one of the most important emerging trends today for retailers and this session will look at how marketers can use social location marketing effectively as part of their campaigns, including optimizing for mobile.

Interactive Patterns in the Mobile Space

A session dedicated to designing for the tiny space on mobile device screens.

Our Devices: How Smart is Too Smart?

This session will look at how mobile devices are driving consumer behavior and how the user experience is evolving.

If you’re at the event, please be sure to say hi.

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