Opportunity Knocks for Small Business Using Social Media
A recent survey from Ratepoint and recently covered by eMarketer, found that the majority of small business owners do not believe social media is an effective way to connect with customers, with attitudes largely negative.
The biggest surprise to me was that the majority (aboubt 55%) didn’t think that their customers wanted to hear from them on social networks. With the majority of internet users using social networks, the customers of small business owners are definitely using Twitter, Facebook, Foursquare, blogging, and other social technologies. Consumers using social networks also want to hear from their favorite brands and are more satisfied when they do, including small businesses. The question then should be not if small businesses can connect with customers using social media, but how.
All this translates into opportunity for the small business owner who decides to use social media as part of their marketing and overall business strategy. Since the vast majority of small businesses are skeptical, and presumably are not using social media or at least have an approach they’re happy with, the ones who do invest will have an advantage over the competition. They’ll be able to connect to prospects and existing customers more effectively since their small business competition is not. So, if you’re a small business owner not using social media, what are you waiting for?